Research,
buttoned up.
No research background needed. ButtonUp guides you from a simple question to clear, evidence-backed changes that lift your customers' experience — and your bottom line.
- It asks the right questions for you
- Recruit and interview real customers
- Plain-English findings you can act on
FROM RAW INTERVIEW TO STRUCTURED INSIGHT — IN SECONDS
From a one-line idea to a boardroom-ready report.
One guided flow — ButtonUp carries the work between every stage. Here it is following a coffee-shop owner who wants their regulars back.
- 1
Start with an idea
Type a few lines about what you want to learn. No research jargon required.
“Why have my morning regulars stopped coming back?” - 2
Answer a few smart questions
ButtonUp asks up to three clarifying questions to sharpen the brief before it writes anything.
guided Q&A - 3
Get a full research plan
Thirteen structured sections — objectives, method, a lapsed-regular screener, sample, timeline — all editable.
research plan - 4
Generate your guide or survey
An interview script, survey or focus-group guide, grounded in the plan you just approved.
interview scriptsurvey - 5
Invite participants
Reach out by email with consent baked in. On agreement, each person gets a personal booking link.
outreach + consent - 6
They book a slot with you
Participants self-book a video interview against your availability — with an auto video link and calendar invite.
self-serve bookingvideo + .ics - 7
Upload the transcript — the map appears
A populated, styled journey map is built automatically: stages, the emotion curve, pain points and opportunities. Every cell links to the exact customer quote. Fully editable.
✨ journey map, auto-built - 8
Personas & a full report
Build evidence-linked personas, then a detailed report — pain points with real customer quotes, opportunity areas and recommendations, tailored to whoever's reading.
personasreport
A complete research plan, from a sentence.
Describe what you want to learn. ButtonUp drafts the problem, objectives, methodology, sample, timeline, screener and more — streamed live, fully editable, versioned. It proposes, you decide; it never invents specifics you didn't give it.
- 13 structured sections, generated in seconds
- Per-section edit, regenerate and version history
- Turn it into interview guides, surveys and screeners
Disabled Pay button with no explanation causes drop-off.
● Evidence linked to the quote above — click-through highlights the exact moment in the transcript.
Transcripts become journey maps you can defend.
Paste or upload an interview and ButtonUp builds a populated, styled journey map — stages, emotion curve, pain points and opportunities. Every cell links back to the exact quote, so your findings always trace to the evidence.
- Evidence links on every claim, persona and report
- Emotion curve and severity, generated automatically
- Export to SVG, PDF and PPTX — crisp at any size
Bring your own participants
No paid panel, no markup. Recruit, consent and schedule the people you actually want to talk to.
The full lifecycle
Planning, recruitment and scheduling — not just a repository. The parts other tools leave to you.
Audience-tailored reports
One study, many readers. Generate reports pitched to execs, designers or stakeholders in a click.
Whether it's your shop or your stakeholders.
The same product, the same evidence-linked rigour — pick the way in that fits you.
You don't need to be a researcher.
- Guided from idea to insight — it asks the right questions
- Best-practice method, screener and guide, done for you
- Plain-English findings you can act on this week
A week of research work in an afternoon.
- Faster, consistent studies with evidence on every claim
- Audience-tailored and white-label reports for stakeholders
- Unlimited free viewer seats — the whole team sees the insight
Privacy isn't a setting. It's the foundation.
UK / EU data residency
Hosted in the EU. Your data and your participants' data never leave the region.
Encrypted PII
Participant names, emails and phones are encrypted at rest, field by field.
Consent & erasure built in
Versioned consent, subject-access export and one-click right-to-erasure.
PII-minimised AI
Identifiers are pseudonymised before anything reaches the AI model.
Priced per workspace. Never per seat.
Viewer and stakeholder seats are always free and unlimited. Plans gate on active studies, AI credits and storage — not on people.
Free
- 1 active study
- 15 AI credits / month
- Unlimited free viewer seats
- Bring your own participants
Pro
- 10 active studies
- 300 AI credits / month
- 5 GB storage
- Scheduling, journey maps, reports
Studio
- Unlimited active studies
- 3,000 AI credits / month
- 50 GB storage
- White-label client portals
Questions, answered.
Do I need to bring my own participants?+
Yes — and that's a feature. ButtonUp has no paid panel and no markup. You recruit, consent and schedule the exact people you want, with outreach and reminders built in.
Where is my data stored?+
In the UK/EU. Hosting, database and file storage are all pinned to the EU region, participant PII is encrypted at rest, and identifiers are pseudonymised before any AI call.
Is there a free tier?+
Yes. The Free plan includes an active study and a generous monthly allowance of AI credits, with unlimited free viewer and stakeholder seats — you never pay per editor seat.
Can I trust the AI's output?+
Every AI claim — insights, journey-map cells, persona attributes, report statements — links back to the exact transcript quote it came from. The AI also never invents specifics you didn't provide.
Get your research buttoned up.
Start free, bring your own participants, and turn your next round of interviews into something your whole team can act on.
Create your free account